Brentford Appoints Managing Director

Keith Dickens comes from Proctor and Gamble to run club

The Board of Brentford FC have announced the appointment of Keith Dickens as Managing Director, Brentford Football Club effective from Monday 4th September.

Keith has enjoyed a successful business career in the fast moving consumer goods sector and has extensive experience of building profitable brands and leading organisations for Procter & Gamble, with particular expertise in Marketing & Sales.

He will report to the Chairman, Greg Dyke, and be responsible for the executive management of the Club in its entirety, subject to overall direction from the board of directors.

Commenting upon the news Greg Dyke said, "This is an important appointment for our Club and I'm pleased that we could attract such a talent. He is obviously not coming for the money! Keith has had a very successful career and is keen now to do something different - something he is passionate about that contributes to the community. He is particularly interested in the new model of supporter and community ownership that we are all pioneering at Brentford. What he will help provide is the commercial experience and skills to manage Brentford as a business. He comes to us from one of the world's best managed companies with a reputation for understanding and delivering for customers".

Keith said, "As local community support is the only constant in Football, a business model which positions supporters as customers is fundamentally right. This is my belief as someone who has learnt how 'focusing first on the customer and all else follows' is the critical element for sustained success. Therefore, I see my role as creating a sustainable business; to provide for a winning team on the field and to prosper with our community."

August 23, 2006

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