Isleworth Firm Wins Big at World Exhibition Stand Awards | ||||
M Integrated Solutions pick up ten prizes in industry competition
Isleworth based M Integrated Solutions (M), a communications, digital and experiential agency has won an impressive haul of 10 accolades at the World Exhibition Stand Awards (WESA) for outstanding exhibition stand design and construction during 2019. The World Exhibition Stand Awards celebrate exhibition stand design and experience. Each of the winners was selected by a panel of judges representing the full breadth and diversity of the industry. Executives from organisations such as Messe Dusseldorf, Cisco, Shanghai New International Expo centre, RAI Amsterdam, ExCel and ADS, the UK Association of aerospace, defence, security and space were identified and then selected to be on a shortlist of over 55 companies. The M client winning entries were spread across 4 clients exhibiting at 4 different events. The total number of awards were seven Golds, one Platinum, one Diamond and one Silver. Commenting on the wins, John Young, Creative Director of M, “It is a great result for the dedicated team at M and our clients who continue to allow us to innovate and explore how their brands are viewed and enjoyed. We constantly try to create more experiential ways to bring brands to life, telling stories and showcasing technologies in ever more immersive experiences. It is also important to us that we continue to win awards for a whole range of projects even when the brief and the budget vary greatly. Regardless of the amount of resources at our disposal, we never lower our standards of creativity, dedication and quality. He added, “ In this new world of social distancing and international travel restrictions, M’s proven approach as to how the medium of exhibitions is adapting is something we have already started developing. The British Pavilion at Beijing Horticultural Expo is a brilliant example of this, with physical visitor numbers in the hundreds of thousands and the social and digital reach into the ‘billions’ (measured independently by the FCO/DEFRA) the Show Gold Award for Best Pavilion demonstrates how a physical presence, when delivered with a focus on content and storytelling, can also reach a huge audience remotely”. Although the company still believes that people meeting face to face remains the most effective way to communicate they are investing in new technology to enable hosting digital events. They believe this will put them at the forefront of any resurgence in the industry.
June 19, 2020
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