Brentford To Retain Same Kit Next Season
Club praised for thinking of fans at difficult time
The 2021/22 home kit to be retained. Picture: Brentford FC
Brentford FC have received praise from across the world of football following its decision to extend the use of this season’s kit through to next year.
This is anticipated to save significant amounts for fans who will not need to spend money on the most up to date shirt at a time when many people’s finances are stretched. The move is also seen as having environmental benefits.
The current kit is seen as iconic because it is the one worn for first time the club performed in the Premier League and therefore it will its first choice for the 2022/23 season.
Jon Varney, Brentford FC Chief Executive, said, “Respectful, Progressive and Togetherness are our three core values at Brentford FC, as many of our fans know. We also believe in football being affordable for our fans and are aware of the need for the game to become more focussed on sustainability. As such, when we discussed the idea, everyone at the Club was fully behind it.
“Whilst it is not normal practice for Premier League clubs to roll a kit over for two seasons, fans have told us that they would be in favour of the savings that a two-season shirt would provide. This season, our membership of The Premier League means that the income we receive from broadcast and commercial partnerships far outweighs the income we can generate from retail, therefore now is the perfect time for us to try something different without it having a material impact on our revenue.
“All of our kits have been in high demand this season, but our home shirt has been particularly popular. We placed additional orders upon our promotion to the Premier League and have stocked up ahead of Christmas. This decision allows us to maintain higher levels of stock and helps improve both availability and delivery times for those that wish to buy a shirt which will now be relevant beyond the end of this season.
“We also think this is a step in the right direction to help the environment a little. It can only be a good to reduce kit cycles where circumstances allow, and we will continue to work with Umbro to make sure the production of our kit is as sustainable as possible. It is only a little thing, but we believe it will help.
“We know some of our fans enjoy having three new kits every season and may be concerned that they have less choice. The kit reveal is always an eagerly anticipated event and each season we wait nervously to see the reaction of our supporters. For those fans keen to purchase a new shirt each season we can confirm we will have a new away and a new third kit for the 2022/23 season. We hope the new away shirt design will excite our fans who remember the 80’s and early 90’s, whilst the new third shirt is designed very much for the future!
“I would like to thank Umbro for their support of this idea and also Hollywoodbets and SafetyCulture whose commitment to multiple-year relationships have made this opportunity possible.”
The red and white shirt, as well as the club’s yellow away shirt and our white third shirt, is available now. Priced at £49 for adults and £38 for juniors, you can also personalise shirts with Premier League letters and numbers as well as the Premier League sleeve badge for an extra £17.
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November 26, 2021
